Photo by James Boyes
Carole Richmond, marketing manager of Brighton & Hove Bus and Coach Co, talks to us about their sponsorship of the Lewes FC women’s team, and the Unlock the Gate campaign, encouraging more people to come along on match days.
"I met Viva Lewes editor Alex Leith at the Lewes Business and Enterprise Awards, who introduced me to Kevin Miller of Lewes FC, with the idea that we might like to sponsor the women’s team. He was spot on. We’re pleased that we’ve already got a great presence in the Lewes community, but we’re keen to increase it even more. Lewes FC became ‘Equality FC’ by paying their women’s and men’s team the same, and that fits so well with the Brighton & Hove Bus Company ethos.
"Lewes women play on the same pitch, on the same terms, and our company believes in recruiting from all walks of life. We have a signature ‘Diversity’ bus which we use for Pride and to promote all kinds of equality. The wrapping tells people what we believe: #moreincommon #diversity #equality. It will be going along to the Lewes ‘Unlock the Gate’ match on the 25th of February, driven by a woman and full of supporters.
"I like Lewes FC, its ability to do things differently and make things happen. You can watch a match at the Dripping Pan and see the surrounding beauty of the Downs. Supporters can take their dogs. It feels authentic, open and family friendly..." [read more]
Lewes FC Women v Gillingham, the Dripping Pan, Sun 25th Feb, 2pm, £5. lewesfc.com