This month's cover art: Filthy Media

March 28, 2018

 

This month’s cover was designed by Gareth Dunt (far left in photo) at Filthy Media, a multi-disciplinary design studio which works with companies to create, build and grow their brands. Given our theme of ‘The Word’, Gareth says: “The brief was very open, which gave us a lot of scope. The thinking behind the design was how I could express the term ‘The Word’ through image-making and not just in type. It was also an attempt to blend some of the things that we love: bespoke typography, iconography, signage, neon…” 

 

 

Making up the rest of the Filthy team are founders Joe Pilbeam and Steve Gotts, and senior designer Nik Hall. Joe says: “We started out in 2004. Steve and I moved down to Brighton and just threw ourselves into the local music scene, producing promotional material, branding and record sleeves for nightclubs, promoters and labels. For the first three or four years we were very focused on music industry work. Then from the connections we made through that industry, our name and our work got out and the business evolved. Over the last 13 years we’ve worked with some great clients.”

 

 

One of Filthy’s local clients is the now well-established Flour Pot Bakery. They got involved back in 2011, when the bakery was a small-scale operation, delivering bread to local retail outlets. “It started with us designing a logo,” says Joe, “and to watch that grow into a recognisable local brand has been brilliant.” Flour Pot have since opened five of their own cafés, and Filthy were responsible for applying that brand identity to each of the sites, considering everything from the interior decor to the loyalty cards. Nik says: “We love projects we can really get our teeth into, whether they’re small or large. If we can immerse ourselves in the brand or product, that’s the sort of job we like.” 

 


Another client that they’ve seen grow is Boxpark, the world’s first pop-up mall, which launched in Shoreditch in 2011. “Our first project was to design a large graphic installation for Shoreditch overground station, which, in terms of scale, was our biggest project to date,” says Joe. “Now every piece of graphic communication that you see coming out of Boxpark, whether it’s on-site or online, we create. It’s very rewarding!” The team launched Boxpark Croydon a few years later, and are currently working towards the opening of Boxpark Wembley, later this year. “We’ve been involved with the Wembley site since day one,” he says, “so we’ve had a say in all aspects of the project, from the spatial design to material choice – it’s created all kinds of opportunities for us as a studio.”

 


filthymedia.com / @filthymedia
 

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